Shallows

Social Media Strategy
Content Creation
Brand Development
Website Development

Shallows is an alternative beauty & tattoo studio in Manchester City Centre.

Launch the Shallows brand targeting alternative Gen Z’ers and get new artists to sign up to hire a chair.

Shallows is a completely new brand with zero brand recognition. It faces some stiff competition amongst competitors in this sector.

Shallows is not like other beauty studios. It has a dive bar vibe which some potential customers may find a challenge.

There is no other truly alternative beauty brand in Manchester, this space is ripe for the picking.

Lean into the alternative, dive bar aesthetic and present Shallows as a purple cow.

Build a website and brand leaning into an alternative aesthetic.
Focus on creating video content to maximise reach and build brand awareness.
Show the Shallows team in video content to show the brand is friendly and not something to be scared of.
Centre all marketing on getting all potential freelance beauty artists to direct message us as this is how Gen Z like to communicate.